Shenandoah Spice Company caught my attention while doing the beloved Whole Foods sample rounds. I’m not a huge meat lover, nor will I ramble down the road of over-priced Whole Foods items—but they got me.
It was the bread dip first: everyone’s favorite Italian restaurant starter, with herbs a little sea salt and olive oil, just to dip your bread in. Next, a refreshing dill yogurt dip: one bite and all I wanted was red pepper, cucumber, and a bottle of wine. So the dips stop you at the table long enough just to see their spice collection.
They got my sale, but thanks to a wonderful Whole Foods employee, Chad, they got my help. Well really I got a cabinet filled with tasty spices and another awesome company with which to work.
So here’s the story:
Shenandoah Spice Company is owned and operated by two best friends, a butcher (Nick) and a chef (Josh). About 8 years back they did what any good DelMarVa cat does and took a trip down their local river, the Shenandoah of course, with a cooler of beers and a couple of inner tubes.
While floating, they came to the brilliant realization: we have all of the knowledge and passion to make our own spice line…so why haven’t we?
They started with the butcher shop, Crabhill Butchers in Toms Brook, Virginia—then the farmers markets—now: Whole Foods and beyond!
I have the privilege of helping them expand through the Maryland, DC area. Slow, but steady, we win the race to enter the kitchens of the masses. After just one demo I am almost obsolete—it flies from the shelves. Why? Because it’s just that dern good.
What I love and why?
- Espresso BBQ rub
- Island Jerk
- Blackened Bayou
- Cul-Pepper Rub
- Sweet Heat
- Spicy Adobo
- Okay so basically all of them but those are the top favorites
Why? You become the laziest chef and get that restaurant quality of flavor, without the take-out cost. When trying to start a small business, that really makes a difference.
So what can YOU do to help and get Shenandoah Spice to your neighborhoods?? How can you help a small business survive??
Go to your local Whole Foods, Wegmans, corner markets and ask them if/where their Shenandoah Spices are! A few requests, only 5 minutes of your day, and you can truly bring momentum to their success. Plus, nobody likes a squeaky wheel—being an annoying customer actually rocks in this situation.
Where to find it as of now?
Whole Foods Annapolis
Whole Foods Charlottesville
Whole Foods Tenleytown
Whole Foods Oldtown
p.s.- nicest guys to work with..maybe ever.